About Us
What We Do
We incorporate fundamental accounting principles, bookkeeping, strategic profitability and standard data analysis and cash flow management.
- We work
- closely with your management, finance and operation teams to create company wide metrics, reports and financial forecasts at the business unit level.
- with your team to create a strategic communication plan to facilitate client communications.
- We provide
- analysis of numbers you and your team care about!
- # of units sold per Sales Rep and Market unit over the time period and
- Revenue per Sales Rep and Business Unit
- analysis of numbers you and your team care about!
*In addition to fundamental accounting principles and standard accounting KPIs.
- We support
- your leadership team in the decision making process with analytical reports & forward-thinking business unit forecasts based upon key performance indicators. ultimately providing the operational finance peace of mind business owners need.
- standardized reporting and document control for your organization.
Bringing the BIG Picture into FOCUS for your business!!!
- Neva Martinez | Principal/CEO
Our history
After 15 years, developing my skills in finance, accounting, and data analytics in the public sector. I Neva Martinez, created Appleseed Business Services LLC as a tribute to my path and the leadership of other women entrepreneurs. Bringing in concepts related to fundamental accounting principles, cash management, financial analysis, risk and performance management.
In addition to my professional expertise in the public sector, I’ve had the pleasure of serving as a K-12 school district-finance and audit committee member for the past 4 years and in a board of director role for multiple nonprofits in the Denver metro area. Leading amazing teams who have successfully developed and implemented community based programs benefiting our youth, Latino community, and women. I lead by example with integrity, dependability and passion.
Our mission
Appleseed will take the time to get to know you and your organization. Then we define the goals that you have and bring that big picture into focus, so we can help your appleseed grow into a tree!